Spin new visual identity

Continuity with the past and a future vision together with Green Silence Group

Spin presents its new visual identity: a brand evolution that strengthens the strategic connection between the companies of Green Silence Group – Settima Meccanica, Motive and Spin – and reflects the growth and development path the company has undertaken in recent years.

The new logo was developed through a design and research process carried out together with the communication agency BIMYOU, with the aim of creating an identity capable of clearly representing Spin’s evolution and the expansion of its engineering know-how.

The logo and its shapes

The new logo features bold and contemporary lettering, built with clean and well-defined geometric shapes. A visual language that reflects the values guiding Spin’s projects:

• reliability
• precision in results
• ability to develop industrializable engineering solutions

The new identity also marks a shift in perspective compared to the past. The previous graphic symbol, strongly linked to the world of electromagnetism, gives way to a more essential and open design that reflects the company’s evolution toward a multidisciplinary approach.

Today Spin supports its clients in the development of complex projects, integrating different types of analysis and technical expertise with the goal of guiding ideas all the way to industrialization.

Over time, this approach has allowed the company to establish itself as a strategic engineering partner, with a vision strongly oriented toward industrial application rather than purely theoretical experimentation.

The new logo reflects this transformation, communicating dynamism, flexibility and the ability to adapt to technological and market changes.

The pictogram: continuity and identity

Alongside the lettering, the pictogram represents the element of continuity with the brand’s history. Within it, the “S” of Spin takes shape, reinterpreted in a contemporary way.

The graphic sign suggests a circular movement, symbolizing:

• vision
• integration
• the ability to manage complex projects

It can be interpreted as two arms supporting and guiding a project through its development, or as an attentive gaze directed toward the client and the market.

This circular form symbolically represents Spin’s approach: observing challenges from multiple perspectives, integrating different areas of expertise, and guiding every project toward concrete and effective solutions.

The payoff

The payoff remains unchanged because it represents the core of Spin’s identity: providing engineering solutions to its clients.

Future-oriented solutions developed through:

• research
• continuous training
• close attention to the industrial context

Spin’s approach takes into account technological trends, raw material dynamics and geopolitical changes, with the goal of developing competitive, sustainable and market-ready projects.

A rebranding that tells a story of growth

The new visual identity represents much more than a simple graphic restyling. It reflects a broader evolution and the investments the company has made in recent years in the development of its internal resources and expertise.

Within Green Silence, Spin also plays a strategic role as an engineering hub for the development of new products and technological solutions, both for the companies within the group and for its clients.

This new visual identity therefore becomes a bridge between past and future: a brand capable of representing a company in constant evolution, solid in its expertise and ready to face the challenges of tomorrow’s industrial engineering.